When is a new Ferrari worth four times its retail price?

When the proceeds go to charity. Ferrari auctioned off the very first F12 Berlinetta over the weekend for $1.125 million – almost four times the list price of $315,888. The proceeds went to the American Red Cross to help communities affected by Superstorm Sandy. Larry Roth, a philanthropist based on Long Island, bought the car at the Formula One Grand Prix in Austin, Texas over the weekend. (Read more: For Now, Rich Sit on Wallets in Sandy's Wake) The F12 is the most powerful production Ferrari ever sold, with a V12 engine that helps the car reach a top speed of 211 mph.