Monday, February 11, 2013

The Word to Watch Out for on Fast Food Menus? Fresh

Just a few years ago, seeing the word "fresh" on a restaurant menu was a clue about the quality of ingredients. But now? Thanks to the fast-food industry, the word is mostly just a marketing term, and "fresh" doesn't mean much any more. "I think it's meaningless, almost, now," Mark Crumpacker, the chief marketing officer of Chipotle, told Slate. "I don't think there are any rules around 'fresh.' You can just say it with impunity. And I think lots of people do." I do not know about you but this was some very helpful info for me.

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